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Keynote Presentation
Best Practices for Establishing a Model-Based Design Culture
Presenter: Jim Tung, MathWorks Fellow
Adopting Model-Based Design requires planning and management, both to demonstrate immediate benefits and to enable an organization to maximize the ongoing ROI. In this session, we discuss best practices for adopting Model-Based Design across an organization. These practices, which encompass technical, process, and organizational aspects, have been gleaned from successful and not-so-successful transformations to Model-Based Design at companies from a variety of industries.
Jim Tung is a MathWorks Fellow, focusing on business and technology strategy and analysis. Jim has more than 25 years of experience in the technical computing software markets, including 20 years at The MathWorks, where he previously held the positions of vice president of marketing and vice president of business development. Previously, Jim held marketing and sales management positions at Lotus Development and Keithley DAS, a pioneering manufacturer of PC-based data acquisition systems.