Job Openings

Marketing Programs Specialist

Job #:	6862-GF
Job Title:	Marketing Programs Specialist
Location:	Kista
% Travel:	Less than 25%
Area of Interest:	Marketing Programs Specialist

Job Summary

An opportunity now exists at The MathWorks office in Sweden for a marketing professional with responsibility for planning and implementing marketing program campaigns across a wide range of industries and application areas in the Nordic countries, including Sweden, Finland, Denmark, Norway and Finland. The position is suitable for an individual with experience in managing direct marketing campaigns in a fast-moving B2B environment.

The role requires working closely with other members of the European marketing team, sales team and software engineers, to develop programs to support the Nordic country goals and corporate strategy. The position is suitable for a proactive, results-oriented individual with a cooperative approach, who would enjoy working in a small, friendly, and highly-motivated team.

Responsibilities

• Plan, build and execute marketing programs for seminars, webinars, tradeshows and workshops, including scheduling, budgeting and forecasting of leads, to support sales revenue targets for the Nordic countries
• Plan and implement email and direct mail promotions
• Support the Public Relations activities for the Nordic countries
• Support Advertisement planning
• Ensure activities are executed to a high standard, in a timely fashion and within budget
• Working together with sales, software engineers and the Nordics marketing team continuously strive to improve the content and delivery of the marketing programs
• Monitor, analyse and report program results and metrics. Identify trends and opportunities to optimise marketing programs
  

Qualifications

• 3+ years experience in event marketing for B2B (particularly seminars and conferences)
• Experience of creating, managing and executing lead generation activities
• Fluency in English language
• Experience of CRM marketing and lead qualification
• Strong communication skills
• Strong team player