CES Industry Marketing Manager - Americas

Job Summary

We are seeking an industry expert to grow the market for our Technical Computing and Model-Based Design products in the Communications, Electronics, and Semiconductors (CES) industry segments such as mobile communications, communications infrastructure, digital and mixed-signal semiconductors, consumer electronics, computer electronics, software and internet, and instrumentation. As the CES industry marketing manager you will develop and execute on plans to drive increased adoption of MATLAB and Simulink family of products in many of these segments of the CES industries in North America (AMER). 

You will collaborate with other CES industry managers in EMEA and APAC regions, and with the Sales and Applications Engineering teams in AMER. In addition, you will work closely with product marketing and product development teams at MathWorks to develop the industry strategy, marketing message, supporting content and marketing plan, as well as contribute to the long-term technology roadmap.  Through these efforts you will shape how the industry and customers perceive MathWorks, and champion the impact of industry trends on MathWorks product development plans. 

Responsibilities

1. Provide direction and guidance to AMER sales and services personnel for the CES industries
        a. Through customer visits, understand the customers’ need and develop messaging for how MathWorks’ products address CES industry challenges
        b. Work directly with sales teams in support of key sales opportunities and with key customers to drive product adoption
        c. Strategize with account managers to increase account penetration and build best practices for effectively increasing sales worldwide

2. Drive awareness of MathWorks within the CES industries across AMER
        a. Develop marketing programs and supporting materials, and use the web to effectively drive promotion, and share best practices with EMEA and APAC
        b. Produce articles, technical papers, and user stories in support of CES industry
        c. Deliver presentations at conferences and industry events and serve as the CES spokesperson for AMER

3. Develop business strategy for CES industry in AMER
        a. Develop and execute the CES industry strategy and business plan and review progress on it with an internal “board of advisors”
        b. Work closely with engineering staff to capture key CES customer needs and in development of new features and products to support these needs
        c. Analyze MathWorks CES business performance, identify new market opportunities, and develop plans to increase penetration and growth
        d. Identify and work with critical partners to provide a complete solution for customer needs

Qualifications Required / Preferred

MS or PhD degree in relevant engineering disciplines
Experience with MathWorks products (MATLAB, Simulink, Stateflow) or other multi-domain simulation software
Strong knowledge of and experience (7+ years) in system design, prototyping, and verification methodologies in one or more of these segments: semiconductors, mixed-signal design, communications infrastructure, mobile communications, consumer electronics, or electronic design automation.
Experience and motivation supporting sales and engaging with customers in a multi-national environment
Strong verbal and written communication skills, and the ability to engage with internal and external audiences on technical and business conversations
 

Additional desirable experiences important to this position:

MBA, product marketing, applications engineering, field engineering, or business development experience related to technical software
Prior employment with a leading corporation in CES industries
Experience with a global software company
Experience in sales forecasting and economic analysis

The candidate should expect to travel about 20-25% of the time.  Travel will be mostly within USA/Canada, but some international travel may be required from time to time.