Marketing Communications Specialist

Job Summary

This position requires an experienced marketing professional who can drive, at both a strategic and tactical level, a diverse set of programs that support our academic business.  The position requires a high degree of collaboration and negotiation with global, cross functional teams as well as the ability to utilize data to drive business decisions.

Responsibilities

The Education Marketing Communications Specialist will manage, implement and evaluate a range of projects that support strategic programs to foster increased awareness, adoption and usage of our tools by the academic community.

Conference and Event Marketing:

• Partner with global senior stakeholders to develop a strategic approach to the development of the conference program.  Negotiate a selection criteria, nomination and approval process, communication plan.   Identify reporting needs and analyze program data to track program performance.   
• Develop a framework and best practice for effective execution of academic events from  event objectives  through reporting and analysis of results.
• Manage the Education Marketing team's annual planning process/schedule related to conferences and tradeshows.

 Program Development & Process Improvement:

• Identify, develop and implement marketing programs that support increased use and adoption of our products by educators, researchers, and students.
• Identify and drive further process improvements to optimize existing programs.  

 Digital Marketing:

• Collaborate with the global Education team, Database Marketing and Marketing Operations to manage automated email communications to academic prospects, customers and book authors.
• Build, design and optimize a range of digital campaigns for our academic market.
• Develop and execute targeted social media campaigns that support our academic marketing programs and engage the academic community. 
• Contribute to the ongoing evolution of our academic web site; leverage SEO and WSM best practices to attract and engage visitors to the site. 

Required Qualifications

• A bachelor's degree and 7 years of professional work experience, or master's degree and 5 years of professional work experience, or a PhD degree is required.
• Demonstrated experience in/with Project Management

Preferred Qualifications

• Proven experience in conference management, digital marketing, and program management, preferably with an international focus.
• Strong process orientation, exceptional organizational skills, ability to excel in a highly collaborative workplace.
• Experience marketing/promoting technical solutions.
• Knowledge of the university market and selling to a technical audience highly desirable.
• Strong analytical and research skills.