Web Intelligence Analyst

Job Summary

Looking to evolve measuring digital customer data? The MathWorks marketing analytics team is hiring an analyst to help optimize our digital business – from definition to recommendation on measuring our strategic business goals.

Responsibilities

• Develop and maintain performance reports, including metrics such as campaign conversion, customer visit segmentation; lead form abandonment analysis; geographic visitor analysis
• Track general trends and behavior on the site as well as provide insight into site redesign and content changes through Omniture and Business Objects
• Establish strong relationships with stakeholders to identify recurring report and analysis requirements
• Co-manage web testing platform from idea submission through execution of test. Facilitate cross-functional team participation to ensure all affected groups are aware and participate in the successful execution of tests
• Analyze test results and make data-driven recommendations based on best practices
• Partner with web operations and development teams to integrate test findings into standard release process ensuring findings are regularly deployed across all supported domains

Qualifications Required / Preferred

• Bachelors degree in Marketing, Business or related field, or equivalent
• At least 8 years of business experience
• At least 4 years of web analytics and web marketing experience; preferably with an B2B High Tech organization
• Proven experience managing reporting and web analytics, testing and targeting environments;  Omniture experience preferred
• Excellent written and verbal communication skills
• Exceptional interpersonal skills; able to influence decision makers
• Able to operate in a collaborative, cross-functional environment
• Proven analytic skills, excellent judgment and ability to make recommendations and decisions
• Excellent Microsoft Office skills; Excel, Word, PowerPoint and Access