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President of The MathWorks to Deliver Keynote at DAC 2008

Experts from The MathWorks to Participate in Panel and Tutorial on the Use of Model-Based Design to Improve the Design and Verification of Electronic Systems

NATICK, Mass. - (02 Jun 2008)

Who:   The MathWorks, the world’s leading developer of software for technical computing and Model-Based Design for engineers and scientists in industry, government, and education.

What:

• Jack Little, president and co-founder of The MathWorks, will deliver the June 12 keynote address entitled “Idea to Implementation: A Different Perspective on System Design.”
• Giovanni Mancini of The MathWorks will participate in a panel on the future of electronic system level (ESL) tools and methods in the design process.
• Mike Woodward of The MathWorks will present a tutorial on using system-level design techniques for developing high-productivity hardware and software embedded systems.

Where/When: 
45th Design and Automation Conference
Anaheim Convention Center
Anaheim, California
June 8–13, 2008

At this year’s Design Automation Conference (DAC), The MathWorks will be in Booth 741 to show how Model-Based Design accelerates electronic system and embedded software development through interactive demonstrations of workflows for system and algorithm design, code generation, and verification. The MathWorks will also demonstrate products that enhance the verification capabilities of the MATLAB and Simulink product families with its tools for applications such as multi-domain system design and verification, embedded software code generation, and HDL code generation for system implementation.

The MathWorks will participate in the following events at this year’s conference:

• Keynote Address, Thursday, June 12, 12:45 p.m.–1:45 p.m., Ballroom ABC
  Jack Little, president and co-founder of The MathWorks, will give a keynote address entitled “Idea to Implementation: A Difference Perspective on System Design,” which will discuss the use of Model-Based Design to solve the growing challenges of electronic systems and embedded software development.
  
• Panel Discussion, Tuesday, June 10, 4:30 p.m.–6:00 p.m., Room 210CD
  Giovanni Mancini, product marketing manager at The MathWorks, will join panelists from University of California, CoWare, Cadence Design Systems, IBM, and Sony Corporation in a panel entitled “ESL Hand-Off: Fact or EDA Fiction?” This panel compares new ESL tools to current register transfer level (RTL)–based tools and discusses the idea of ESL hand-off being the next step in design.
  
• Tutorial, Friday, June 13, 9:00 a.m.–5:00 p.m., Room 210CD
  Mike Woodward, semiconductor industry marketing manager at The MathWorks, will jointly present a tutorial entitled “System-Level Design for Embedded Systems,” with experts from University of California, Boeing, and Xilinx, which will provide a comprehensive introduction to the use of system-level design techniques for high-productivity hardware and software embedded software development.

About The MathWorks

The MathWorks is the world's leading developer of technical computing and Model-Based Design software for engineers and scientists in industry, government, and education. With an extensive product set based on MATLAB^® and Simulink^®, The MathWorks provides software and services to solve challenging problems and accelerate innovation in automotive, aerospace, communications, financial services, biotechnology, electronics, instrumentation, process, and other industries.

The MathWorks was founded in 1984 and employs more than 2,000 people worldwide, with headquarters in Natick, Massachusetts. For additional information, visit www.mathworks.com.

MATLAB and Simulink are registered trademarks of The MathWorks, Inc. See www.mathworks.com/trademarks for a list of additional trademarks. Other product or brand names may be trademarks or registered trademarks of their respective holders.

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