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The MathWorks Wins "Ultimate Product of the Year" at 2005 EE Times Ace Awards


Judges Select Embedded Target for TI C2000 DSP As Best New Product Based on Usability and Technical Significance


NATICK, Mass. - (16 Mar, 2005)

EE Times announced last week at the Annual Creativity in Electronics (ACE) Awards Gala that the Embedded Target for TI C2000™ digital signal processors (DSP) from The MathWorks was the winner of the 2004 ACE Awards Ultimate Product of the Year award for the Processors and Memory Category. The MathWorks Embedded Target for TI C2000 DSP enables engineers using MATLAB® and Simulink® for Model-Based Design to perform automatic code generation, prototyping, and embedded system deployment on TI C2000 DSP based controllers for automotive, whitegoods, and industrial control applications.

The EE Times ACE Awards were created to recognize the people, companies, and products that are making positive contributions and demonstrating leadership in the electronics industry. Finalists for the EE Times Ultimate Products of the Year were chosen by readers of EE Times and eeProductCenter on a quarterly basis via electronic balloting. Quarterly voting was from a list of ten nominees submitted to readers by expert editors with accompanying editorial reviews. More than 1,000 engineers participated in the voting process.

“The Embedded Target for TI C2000 DSP is a powerful tool that allows designers to accelerate their designs with an intuitive interface,” said Andrew Soukup, C2000 worldwide marketing manager. “Being selected with The MathWorks by the ACE judges as the ‘Ultimate Product of the Year’ is a significant achievement and a testament to the cooperation between TI and The MathWorks.”

The Embedded Target for TI C2000 DSP enters the market at a time when an increasing number of engineers are using DSP based controllers with integrated peripherals in place of traditional microcontrollers (MCUs) for applications that require complex algorithmic processing. This growing need for DSP power is especially pertinent when developing features such as sensorless alternating current (AC) induction vector control, current-shaped switched-reluctance control, or permanent magnet synchronous motor (PMSM) servo control. Using The MathWorks Link for Code Composer Studio™, the Embedded Target for TI C2000 works seamlessly with TI’s integrated development environment (IDE), Code Composer Studio (CCStudio), enabling execution of CCStudio commands for analysis, debugging, and automated code verification from MATLAB.

“We are honored that the EE Times ACE Awards has acknowledged the benefits Embedded Target for C2000 affords the embedded application design cycle,” said Ken Karnofsky, director of marketing, signal processing and communications, The MathWorks. “By collaborating with Texas Instruments, we have empowered engineers to identify and correct design problems at the system level and easily generate efficient code automatically, which ultimately accelerates product development.”


Pricing and Availability

The Embedded Target for TI C2000 is available immediately. U.S. list price starts at $4,000. For additional product and training information, please visit The MathWorks Web site at www.mathworks.com.

About The MathWorks

The MathWorks is the world's leading developer of technical computing and Model-Based Design software for engineers and scientists in industry, government, and education. With an extensive product set based on MATLAB® and Simulink®, The MathWorks provides software and services to solve challenging problems and accelerate innovation in automotive, aerospace, communications, financial services, biotechnology, electronics, instrumentation, process, and other industries.

The MathWorks was founded in 1984 and employs more than 1,400 people worldwide, with headquarters in Natick, Massachusetts. For additional information, visit www.mathworks.com.

MATLAB, Simulink, Stateflow, Handle Graphics, Real-Time Workshop, SimBiology, SimHydraulics, and xPC TargetBox are registered trademarks and SimEvents is a trademarks of The MathWorks, Inc. Other product or brand names are trademarks or registered trademarks of their respective holders.

Press Contacts

Dave Smith
The MathWorks, Inc.
Tel: (508) 647-7427
Fax: (508) 647-7001
E-mail: dave.smith@mathworks.com
Sean Audet
Text 100
Tel: (617) 723-1044
E-mail: mathworks@text100.com
Web: www.text100.com

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