How to create virtual COM ports in MATLAB to be accessed by other programs

In my lab we have some software which is used to run our experiment which can communicate with serial and gpib devices. However, I have a USB device which requires additional drivers to run. I can control this device in matlab by loading the relevant dlls.

Is it possible to create a virtual serial device in matlab that can communicate with my original driving software?

Schematically (Original software -> (over virtual serial/gpib) -> MATLAB -> my device.

Such a work around would would allow me to not need to modify the original driving software (which would be hard for me). The original software is the Cicero Word Generator http://akeshet.github.io/Cicero-Word-Generator/