Driving Innovation - Addressing Megatrends in Automotive

John Stewart, MathWorks

“Technology and innovation,” “environment and legislation,” “economy and competition,” and “society and customers” are four areas of megatrends in the automotive industry. To successfully embrace these trends and meet the challenges facing the industry, automotive OEMs and suppliers worldwide are modifying their development processes. Under the impetus of green initiatives, many projects, such as the electrification of powertrains, are evolving their core processes to adopt Model-Based Design throughout their development life cycle. In this talk, John Stewart discusses how early verification is a key approach within Model-Based Design that enables users and organizations to be well prepared to follow and benefit from industry megatrends.

Product Focus

  • MATLAB

Recorded: 22 Jun 2010