Startup Journey: From idea generation to market-ready products with MATLAB and Simulink

Date Time
29 Jun 2021
8:00 AM EDT


In this seminar you will learn how our Startup and Accelerator programs can help you. See how MathWorks technology stacks are used by startups and established companies to accelerate the pace of innovation and overcome challenges. MATLAB and Simulink are widely used across industries for research and product development.


  • Learn about tools and services available to support Startups and Accelerators
  • Techniques to research projects, develop prototypes, and reach early-stage milestones fast
  • Practical examples in areas such as system simulation, data science and application deployment


Time Title

Turning ideas into business with MATLAB and Simulink - Guest speaker

Leveraging Battery Simulation Models in the Automotive Industry & beyond with MATLAB/Simulink

Lennart Hinrichs, Commercial Director
Twaice Technologies GmbH


Rapidly transfer ideas to proofs-of-concept and production

  • Challenges and opportunities for startups
  • Architect your system to enable simulations and trade-off studies 
  • Scale up, verify and deploy your design 
  • Integrate, interface and interoperate with your software and hardware stacks 
15:15 Introduction to MathWorks startup and accelerator program
15:20 Q&A
15:30 Closing session

About the Presenters

Lennart Hinrichs is Commercial Director at TWAICE which provides predictive analytics software that optimizes the development and operation of lithium-ion batteries. TWAICE’s core technology is the digital twin - a software that combines deep battery knowledge and artificial intelligence to determine the condition and predict the aging and performance of batteries. Before joining TWAICE, Lennart worked in strategy consulting and other start-ups driving the business model development and go-to-market strategy in industries ranging from consumer goods to telecommunications and automotive.

Vasco Lenzi is a senior application engineer at MathWorks Switzerland. He specializes in design automation with emphasis on multidomain modelling, control design, verification, and deployment. He collaborates with industrial automation and machineries, automotive, and medical companies. Prior to joining MathWorks in 2016, Vasco worked as a development engineer on the modelling and simulation of engines at Liebherr Machines Bulle. Vasco also worked as a control software developer at the Institute of Dynamic Systems and Control, ETH, with active participation in Formula Student competitions. He holds a B.S. in mechanical engineering and an M.S. in energy sciences from ETH Zurich.

Christoph Kammer is an application engineer at MathWorks Switzerland. He specializes in time- and frequency-domain control, modelling, simulation, and optimization. Prior to joining MathWorks in 2019, Christoph worked as a contract engineer for Richemont, Festo, and Online Control Sàrl, where he worked on industrial computing, automation, and process development. He obtained a master’s in mechanical engineering at ETH Zürich and holds a Ph.D. in electrical engineering from EPFL, where he specialized in control design as well as the control and modeling of power systems.

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