Field Marketing Manager

Job Summary

MathWorks is seeking a Field Marketing Manager to partner with business sectors and sales teams to build high-impact inbound and outbound marketing campaigns that increase our brand awareness, generate new leads and engage existing customers. You’ll work at a strategic level supporting the French and European offices business priorities and revenue targets through the implementation of communication programs, as well as lead generation and nurturing campaigns, but also at a tactical level developing programs for specific industries and application areas.

 

In this position, you will collaborate with Sales & Technical teams and other Marketing groups across the organization, both in France and EMEA.

Responsibilities

  • Collaborate with relevant local and international teams to develop, implement and measure demand generation programs using a mix of traditional and digital activities

  • Create integrated, multi-touch marketing programs that support pipeline acceleration for specific industries and applications

  • Project manage and execute an annual user conference as well as territory-specific events

  • Collaborate with the Sales and Technical teams to support our Social Selling efforts

  • Develop plans for local PR activities supporting market initiatives and company priorities

  • Work with specific sales teams to understand their territories and accounts, and develop ad-hoc strategies to support their prospecting and customer engagement efforts

  • Work with internal teams to develop targeted and engaging content to be leveraged for awareness, lead generation and prospecting

  • Perform detailed analysis of tactics, channels and offers with recommendations to improve our mix of programs

Minimum Qualifications

  • A bachelor's degree and 7 years of professional work experience (or a master's degree and 5 years of professional work experience) is required.

Additional Qualifications

  • Very solid organizational and project management skills

  • Demonstrated ability to build and deliver multi-touch, integrated marketing programs

  • Experience in program design and execution of a wide range of lead generating activities 

  • Strong analytical and reporting skills that leverage data for decision-making

  • Team player with a proven ability to work effectively with cross-functional teams

  • Experience at working directly with sales and technical groups

  • Excellent verbal and written communication skills

  • Ability to operate within a collaborative organization with a focus on design review

  • Understanding of the marketing/sales lead waterfall process

  • Knowledge of digital marketing (SEO, PPC, digital advertising, social selling)

  • Knowledge of CRM and marketing automation systems (Eloqua and Salesforce preferred)

Why MathWorks?

It’s the chance to collaborate with bright, passionate people. It’s contributing to software products that make a difference in the world. And it’s being part of a company with an incredible commitment to doing the right thing – for each individual, our customers, and the local community.

MathWorks develops MATLAB and Simulink, the leading technical computing software used by engineers and scientists. The company employs 4500 people in 16 countries, with headquarters in Natick, Massachusetts, U.S.A. MathWorks is privately held and has been profitable every year since its founding in 1984.

Contact us if you need reasonable accommodation because of a disability in order to apply for a position.

The MathWorks, Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics. View The EEO is the Law poster and its supplement.

The pay transparency policy is available here.

MathWorks participates in E-Verify. View the E-Verify posters here.

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