What would increase usage of MATLAB in the professional (scientific/industrial, non-student) world?
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Time DescendingIndustry and academic is becoming increasingly hostile to any product that is not Free And Open Source. If the goal is to increase MATLAB use beyond any other goal, it needs to be made FOSS.
There is a hypothesis from some people that making MATLAB FOSS would somehow ensure that MATLAB would thrive and be high-quality indefinitely. Masses of people would, hypothetically, invest countless volunteer hours into enhancing and maintaining the software.
It's a hypothesis. Other people have doubts about the accuracy of the hypothesis.