Roger Schvaneveldt is an American experimental psychologist with a focus on basic and applied research in cognitive psychology. He earned a PhD from the University of Wisconsin, Madison in 1967 and has been on the faculties of Stony Brook University (1967-77), New Mexico State University, (1977-2000), and Arizona State University (2000-10).
In 1971 Schvaneveldt co-wrote with David E. Meyer the seminal article on semantic priming. He developed Pathfinder Network Scaling with Francis T. (Frank) Durso and others, editing a widely cited book on it in 1990 and has also published on expertise, implicit learning, aviation psychology, and on discovery in biomedical informatics with Trevor Cohen and others.
Schvaneveldt is a fellow of the American Association for the Advancement of Science, the American Psychological Association, the Psychonomic Society, and the Association for Psychological Science.