Operating at the Borderline Between Software and Electrical Engineering

This keynote explores the evolving interface between software and electrical engineering in the HVDC and FACTS domain, where real-time control, power electronics, and digital intelligence converge. It raises the critical question: are we a hardware-driven or a software-driven business—and what does that mean for how we innovate, structure teams, and deliver value? Attendees will gain insight into how this balance shapes software architecture, development practices, and business strategy.